Pete Brodnitz

Founder and President

Pete brings more than 25 years of strategic research experience to his clients, which includes thirteen presidents and prime ministers on four continents, U.S. domestic political leaders at all levels, Fortune 500 companies, and leading advocacy and nonprofit institutions.  

Pete maintains strong, decades-long relationships with his clients. Many of his political clients have worked with Pete as they successfully ran for a variety of subsequent offices. Pete has also worked with major corporations on multi-country marketing studies, branding, video game development, and a variety of projects related to the intersection of public policy and commerce.

In the advocacy and nonprofit sector, Pete has worked with leading organizations that have sought to change public attitudes on public policy challenges such as national security, immigration, civil rights, food security, gun safety and health care.  

 Pete’s international work includes serving as pollster and strategist to Presidents and Prime Ministers in thirteen countries.

 The American Association of Political Consultants has named Pete “Pollster of the Year”—the top honor in the U.S. political polling profession. The award honored Pete for his work developing strategies that helped turn Virginia into a political battleground state. In 2013 he was awarded a Gold Pollie Award for innovative research techniques he developed during the 2012 elections related to the use of voter modeling and the use of a form of ad testing that captures emotional responses.

Pete received an M.A. from the University of Pennsylvania’s Annenberg School for Communication after earning his B.A. in Government from Clark University. He regularly lectures at both the University of Pennsylvania and George Washington University on how behavioral economics concepts can be used to craft effective campaign messages. He is a member of the American Association of Political Consultants and the International Association of Political Consultants.

Jack Roos

Managing Director

Jack has a decade of political campaign and consulting experience both in the United States and abroad.  Jack runs all of our research and is responsible for ensuring that our work is both insightful and accurate. He specializes in integrating communications with advanced quantitative and qualitative research methods to move persuadable audiences. Jack has led major polling and strategy consulting projects throughout the United States, including Minnesota, Kentucky, Virginia, Nevada, and Florida. In addition, Jack has also led consulting efforts on behalf of heads of state in countries like the Dominican Republic and Colombia and for the CHP opposition party in Turkey.

 In 2012, Jack’s work included Tim Kaine’s election to the United States Senate, Kathleen Kane's election as attorney general in Pennsylvania, and wins on the congressional and local levels. In 2014, Jack managed Expedition Strategies’ work on Juan Manuel Santos’ re-election as President of Colombia. In 2016, Jack’s work included Congressman Walz’ re-election in Minnesota (one of 12 Congressional Districts that President Trump and a Democrat won that year) and also coordinated the strategy to help the former Congressman become Governor of Minnesota in 2018. Jack led the effort to design Expedition’s innovative get-out-the-vote research in Ohio that provided insights into how to motivate African Americans and female voters in the Ohio elections.

 Prior to becoming an opinion research specialist, Jack was a candidate researcher. His first major campaign was with Senator Al Franken in 2008.

Kit Kuzma

Senior Director

Kit rejoined Expedition Strategies as a Senior Director in spring of 2024, after previously working with Expedition Strategies for clients like Tim Kaine and Tim Walz from 2018-2024. He has a decade of experience in polling and fifteen years of experience in politics, having started as a field organizer in Alabama in 2019. Kit has worked with a wide range of clients on issues ranging from education bonds and Prop 218 research on the West Coast to reproductive rights research in challenging states like Florida and Georgia, and has an extensive political background that includes independent expenditure work with organizations like House Majority PAC and the Democratic Congressional Campaign Committee. A graduate of the University of Montevallo with Bachelor’s degrees in Communications Studies and Political Science, Kit’s background makes him uniquely equipped to blend traditional organizing tactics with the data-driven demands of the modern political environment. He works out of Alabama.

Matthew Brodnitz

Analyst

Matthew joined the Expedition Strategies team as a junior analyst in July 2022 for an especially busy campaign season. He has since become a vital member of the team, working with data for both state and local Democrats as well as our international clients in Asia and Europe. In the 2022 campaign season, Matthew helped to win every targeted HMP race in our pod and secure the upset victory of Marie Gluesenkamp Perez. Matthew holds a Bachelor’s degree in Environmental Science from Dickinson College, where he gained experience working with ArcGIS, and is based in Arlington, VA.